The 16 GB Nook Tablet has received a fairly positive reception from the tech crowd when it was launched late last year. Many reviewers, including our own Lucian Armasu, noted that B&N’s slate is in many ways superior to its direct competitor, the Kindle Fire. Sales, too, have been brisk for the Nook Tablet, with an iSuppli report showing that Barnes & Noble sold a respectable 1.9 million units in the fourth quarter of 2012 (including the Nook Color).
However, the Nook Tablet would fare much better if it weren’t for the price tag. B&N’s 16 GB slate is available at $250, while its rival, the Kindle Fire comes at $199.99. In the low cost tablet market, that $50 difference is big.
In addition, the apparent similarity between the Nook and the Fire only complicates things for B&N. Consumers simply don’t care that the Nook Tablet has more RAM than the Kindle Fire, or that the Nook boasts double storage space. For the average buyer, the two competing products are almost the same. Except for that $50. Of course, B&N plans to do something about it.
For more details : Click here
No comments:
Post a Comment